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Write Smart
How we write for Smart
Voice and tone
Grammar and formatting
Vocabulary
Other territories glossary (rough)
US style guide
Plain English pensions
Standard terms
Words to avoid
Smart names
Tips for better writing
Write Smart
How we write for Smart
Voice and tone
Grammar and formatting
Vocabulary
Tips for better writing
Numbers
Release notes
Write Smart
Vocabulary
Words to avoid
Smart names
Standard terms
Ampersands (&)
We don't use them, unless they're part of a brand name, like Legal & General.
