Passive voice

Avoid the passive voice – it's wordy, difficult to follow, and often alienates us from our reader.


You can easily move most instances into the active voice.

  • Passive voice
    The account was closed
  • Active voice
    We closed the account
  • Passive voice
    Your complaint will be escalated
  • Active voice
    We'll escalate your complaint
  • Passive voice
    This form has been completed
  • Active voice
    You've completed the form

A good rule of thumb to help you identify passive voice is to add the phrase "by monkeys" to the end of your clause ("Your account will be closed... by monkeys"). If it still makes sense, you're probably writing in the passive voice.

Find more details on the passive voice and how to spot and avoid it on the Smart names page.