We want to make sure we're always being inclusive when talking to or about our users. This means using appropriate pronouns.

When talking to a user always use second-person pronouns. When talking about Smart always use first person pronouns. For example, "We'll send you an email".

When talking about a user, always use they/them pronouns unless you know their pronouns.

Never address anyone by or refer to anyone by she/he pronouns unless you definitely know which ones they use.