Instead of using the term projected use the term estimated instead
Vocabulary
In this section you'll find guidance around what words and phrases to use when writing for Smart – and what to avoid.
Instead of using the term prolonged use the term long instead
Instead of using the term promptly use the term quickly, at once instead
Instead of using the term promulgate use the term advertise, announce instead
We want to make sure we're always being inclusive when talking to or about our users. This means using appropriate pronouns.
When talking to a user always use second-person pronouns. When talking about Smart always use first person pronouns. For example, "We'll send you an email".
When talking about a user, always use they/them pronouns unless you know their pronouns.
Never address anyone by or refer to anyone by she/he pronouns unless you definitely know which ones they use.
Instead of using the term proportion use the term part instead
Instead of using the term provide use the term give instead
Instead of using the term provided that use the term if, as long as instead
Instead of using the term provisions use the term rules, terms instead
Instead of using the term proximity use the term closeness, nearness instead
Instead of using the term purchase use the term buy instead
Instead of using the term pursuant to use the term under, because of, in line with instead
Instead of using the term qualify for use the term can get, be able to get instead
Use single quotes when paraphrasing something. Use double quotes in all other instances.
Where there is a sentence that ends with something in quote marks, the full stop should go "outside the quotation marks, like this". For US English, it's the other way round and the full stop should go "inside the quotation marks, like this."
A pot in Smart Retire where a user can set aside money for emergencies. Write in sentence case.
Instead of using the term reconsider use the term think again about, look again at instead
Instead of using the term reduce use the term cut instead
Instead of using the term reduction use the term cut instead
For example, "re-enter your password".
Instead of using the term referred to as use the term called instead
Instead of using the term refer to use the term talk about, mention instead
Instead of using the term regarding use the term about, on instead
Instead of using the term regulation use the term rule instead
Instead of using the term reimburse use the term repay, pay back instead
Instead of using the term reiterate use the term repeat, restate instead
Instead of using the term relating to use the term about instead
Instead of using the term remain use the term stay instead
Instead of using the term remainder use the term the rest, what is left instead
Instead of using the term remittance use the term payment instead
Instead of using the term remuneration use the term pay, wages, salary instead
Instead of using the term render use the term make, give, send instead
Instead of using the term represent use the term show, stand for, be instead
Instead of using the term request use the term ask, question instead
Instead of using the term require use the term need, want, force instead
Instead of using the term requirements use the term needs, rules instead
No hyphen.
Instead of using the term reside use the term live instead
Instead of using the term residence use the term home, where you live instead
Instead of using the term restriction use the term limit instead
Instead of using the term retain use the term keep instead
Instead of using the term review use the term look at (again) instead
Instead of using the term revised use the term new, changed instead
Instead of using the term said/such/same use the term the, this, that instead
SAVA is the name of Smart's virtual assistant.
SAVA uses she/her pronouns.
We always use upper case for her name as it is an acronym for Smart's Avatar Virtual Assistant.
Her name is pronounced the same as the word “saver”.
To refer to money held with Smart. Not "funds". Always use "pension savings" in the first instance. You can refer to them as "your savings" thereafter if appropriate.
Instead of using the term scrutinise use the term read (look at) carefully instead
Instead of using the term select use the term choose instead
Don't use them. Ever.
Instead of using the term settle use the term pay instead
Use set up as a verb and setup as a noun. Don't use setup as an adjective.
Not log in.
Not log out.
Instead of using the term similarly use the term also, in the same way instead
Use sentence case unless it forms the name of a specific single employer trust. You can follow the first instance with the acronym in brackets – "Single employer trust (SET)" and use the acronym for further instances if you would like.
When talking about the company.
Two words.
Name of Smart Pension's master trust. Capitalise the M and the T.
Two words.
Instead of using the term solely use the term only instead
Instead of using the term specified use the term given, written, set instead
Call to action for the beginning of a process.
Instead of using the term state use the term say, tell us, write down instead
Capitalise.
Instead of using the term statutory use the term legal, by law instead
Instead of using the term subject to use the term depending on, under, keeping to instead
Instead of using the term submit use the term send, give instead
Instead of using the term subsequently use the term later instead
Instead of using the term subsequent to/upon use the term after instead
Instead of using the term substantial use the term large, great, a lot of instead
Instead of using the term substantially use the term more or less instead
Instead of using the term sufficient use the term enough instead
Instead of using the term supplement use the term go with, add to instead
Instead of using the term supplementary use the term extra, more instead
Instead of using the term supply use the term give, sell, delivery instead
Hyphenated.
You can capitalise the words "team", "practice" or "discipline" if it forms part of a name. For example, Team Awesome, the Design Practice, or the Marketing Team.
You shouldn't capitalise it if it doesn't form part of a name. For example:
- I'll hand the documents over to the other team
- Have you met our team of marketers?
- I see there's lots of good work going on in your practice.
- Will anyone from your discipline be joining?
- We're thinking of forming some sort of separate graphic design team.
We capitalise PEG names as though they are proper nouns. For example, the Savings and Administration PEG. Or the Retirement and Member Payments (RAMP) PEG.
Instead of using the term terminate use the term stop, end instead
Instead of using the term that being the case use the term if so instead
Instead of using the term the question as to whether use the term whether instead
Instead of using the term thereafter use the term then, afterwards instead
Instead of using the term thereby use the term by that, because of that instead
Instead of using the term therein use the term in that, there instead
Instead of using the term thereof use the term of that instead
Instead of using the term thereto use the term to that instead
Don't use (the) tenant– use you.
We always say "The US". Not "USA", "America", "U.S." or any other variation.
Instead of using the term thus use the term so, therefore instead
Instead of using the term to date use the term so far, up to now instead
Don't use (to) liaise with – use to meet with, to discuss with, to work with (whichever is more descriptive).
Don't use (to) progress something – describe what is going to happen.
Instead of using the term to the extent that use the term if, when instead
Instead of using the term transfer use the term change, move instead
Instead of using the term transmit use the term send instead
Lower case "t" at the beginning, unless it is at the beginning of a sentence.
Instead of using the term ultimately use the term in the end, finally instead
Instead of using the term unavailability use the term lack of instead
Instead of using the term undernoted use the term the following instead
Instead of using the term undersigned use the term I, we instead
Instead of using the term undertake use the term agree, promise, do instead
Instead of using the term uniform use the term same, similar instead